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汉字文化,拥有着博大精深的历史文化造诣,但却不仅仅限于此,汉字创意所流露的思维存在和表现技巧手法,能够良好地运用到现代艺术设计等视觉传达设计过程中,产生独树一帜的创意风格。随着对创意要求的越来越高,视觉传达设计如何有效运用汉字创意设计的思想和行为,成为亟待去研究和深化的课题。正是基于此,文章从理论到实践、从思维存在到技巧手法对视觉传达设计的影响,进行研究汉字在视觉创意设计中的具体运用。
Chinese culture, with its profound historical and cultural accomplishments, is not only limited to this. The existence of thinking and expression techniques in Chinese creative ideas can be well applied to the design process of visual communication such as modern art design, resulting in a unique creative style . With the increasing demands on creativity, how to effectively use the ideas and behaviors of visual communication design in the creative design of Chinese characters has become an issue to be urgently studied and deepened. It is based on this, the article from theory to practice, from the existence of thinking to the design of visual communication technology, the specific application of Chinese characters in visual design.