尼克森网联高级总监吕海媛:广告数据能体现市场经济中各行各业的发展状况,也体现出企业整体的营销规划,媒体应用的策略,我们用广告数据这样一个真实在市场上发生的数据来去观察整个市场发生的情况。而从媒体角度看,受众都被媒体包围着,媒体经过多年的发展形成了多个包围圈,像传统的媒体杂志、户外等大家已经认可了它的价值。2009年金融危机过去以后,中国新媒体市场也进行了重新整合,也形成了一批新的包围圈,像公路、铁路、航空、楼宇这四大 Lv Haiyuan, senior director of Nexen’s network: advertising data can reflect the development of all walks of life in the market economy, but also reflects the overall marketing plan of enterprises, media application strategy, we use advertising data such a real market data to To observe the entire market situation. From the media point of view, the audience is surrounded by the media, the media after years of development formed a number of encirclement, like the traditional media magazines, outdoor and other people have recognized its value. After the financial crisis of 2009 passed, the new media market in China has also been reorganized and a number of new encirclements have formed, like the four major roadways, railways, aviation and buildings