企业领导形象是企业管理者思想道德、能力水平、知识结构、人格品质等要素的综合反映，对企业的思想政治工作有举足轻重作用，要完成思想政治工作在新时期“以科学的理论武装人，以正确的舆论引导人，以高尚的精神塑造人，以优秀的作品鼓舞人”的任务，塑造好企业领导形象是一 The corporate leadership image is a comprehensive reflection of the factors such as the ideology and morality, ability level, knowledge structure, and personality quality of the company’s managers. It plays a decisive role in the ideological and political work of the company. It is necessary to complete the ideological and political work in the new era to "arm people with scientific theory. To guide people through correct public opinion, to mold people with a noble spirit, to inspire people with outstanding works, and to shape the image of a good corporate leader