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企业形象如同一面镜子,反映着企业的管理水平,员工素质的高低、企业对外信誉的好坏、发展后劲的强弱,是企业内在管理的综合性表现。 企业形象与企业素质 企业的形象如何,反映着企业的具体素质。主要表现在:领导班子是否团结,有战斗力;是否有发展后劲,竞争实力强;产品质量是否上乘,服务优质;是否坚持合法经营,效益显著;企业是否有凝聚力和向心力;企业内部管理是否制度
Corporate image as a mirror, reflecting the management level of enterprises, the level of staff quality, corporate reputation of the external good and bad, the strength of the development potential is a comprehensive performance of the enterprise’s internal management. Corporate image and corporate quality How the image of enterprises, reflecting the specific quality of enterprises. Mainly manifested in: whether the leadership team unity, combat effectiveness; whether there is development potential, competitive strength; product quality is superior, service quality; whether to adhere to legitimate business, significant benefits; whether the enterprise cohesion and solidarity; internal management system