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一、引言伴随着河南经济近几年来的飞速发展,旅游已成了中原人的新宠,特别是近两年,游客的消费理念有了很大转变,出游已不在是单纯的观光,旅游产品的形式也由单一化向多元化发展。二、河南省冬季旅游市场SWOT分析SWOT分析是企业的项目开发、营销策略选择等重大投资策略分析论证的一种方法。目前旅游业已将SWOT分析法应用于旅游发展战略、发展规划及营销策划与决策判断。本文采用这种方法对河南冬季旅游市场的发展进行分析。
I. Introduction Along with the rapid development of Henan economy in recent years, tourism has become the new favorite of people in the Central Plains, especially in the past two years, tourists have changed the concept of consumption, travel is no longer a simple sightseeing, travel products Form from single to diversified development. Second, the SWOT analysis of winter tourism market in Henan Province SWOT analysis is a method of enterprise’s project development, marketing strategy selection and other major investment strategy analysis and demonstration. Currently, the tourism industry has applied the SWOT method to tourism development strategy, development planning, marketing planning and decision-making. This article uses this method to analyze the development of Henan winter tourism market.