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近年来,国家号召大力发展文化产业,不断发展的文化产业新业态对专业人才的需求也提出了新的要求。应用型本科高校是对经济社会发展对人才需求的一种积极回应,本文从市场需求导向设置专业模块、能力素质导向改革教学模式、职业岗位导向培养双师型师资、项目导向改革传统的实习模式、学研产导向建立大型综合实习基地等五个方面提出了应用型高校文化产业管理专业人才培养模式的创新思路。
In recent years, the state has called for vigorously developing the cultural industry and the ever-evolving new industry of cultural industry has put forward new requirements on the demand of professionals. Applied undergraduate colleges and universities are a positive response to the demand of talents for the economic and social development. This article from the market demand-oriented setting of professional modules, ability-oriented reform teaching mode, vocational position-oriented training of double-qualified teachers, project-oriented reform of the traditional internship model , Research-oriented production-oriented establishment of a large-scale integrated practice base and other five aspects of the application of college culture industry management professionals training mode of innovative ideas.