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为规范指导成都市非星级住宿机构的发展,充分发挥非星级住宿机构现有职能,为顾客提供更好的服务,本文选择成都市非星级住宿机构为研究对象,对顾客住宿质量感知水平和感知差异进行实证分析。通过专家访谈和问卷初测确定非星级住宿机构顾客质量感知的20个观察变量,在此基础上借助SPSS19.0对20个观察变量进行描述性统计分析。以期对成都市非星级旅店的营销具有现实的借鉴意义,同时也为制定新的《成都市社会旅游管理办法》提供参考。
In order to standardize the guidance of the development of non-star residential institutions in Chengdu, give full play to the existing functions of non-star accommodation agencies, to provide customers with better services, this paper selects non-star residential institutions in Chengdu as the research object, the perception of customer accommodation quality Level and perceived differences in empirical analysis. Twenty observational variables of customer perceived quality in non-star-lodging institutions were determined by expert interviews and questionnaires, and descriptive statistical analysis of 20 variables was performed by SPSS 19.0. In order to have realistic referential significance to the marketing of non-star hotels in Chengdu, and also provide a reference for formulating a new “Administrative Measures on Social Tourism in Chengdu”.