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在此对服装销售语言进行了研究。以维索尔伦的语言顺应理论(Linguistic Adaptation Theory)为框架,将服装销售语言的使用策略根据语境分为:顺应物理环境,顺应社会规约和顺应心理动机。希望该研究能为服装销售行业提供一定的帮助。
In this study the language of clothing sales. According to Linguistic Adaptation Theory of Vysol, the usage strategies of apparel sales language are divided according to the context: conform to the physical environment, comply with social norms and comply with psychological motivation. I hope this study can provide some help to the apparel sales industry.