论文部分内容阅读
2014年,电商行业的竞争进入了新的阶段,先是苏宁宣布整合自己的线上线下渠道,后是1号店和当当宣布互驻对方平台,再是腾讯以2.14亿美元入股京东,似乎电商行业出现了一波新的产业发展趋势:从过去单打独斗的竞争模式,演变成今天的资源整合的竞合模式。为什么产生这样的结果?另外,竞合模式真会产生“1+1>2”的成效吗?顾客体验是竞争核心从电商行业的竞争层次来说,第一轮是比拼价格,第二轮上升为比供应链能力,至于目前的竞争,大家也看到了,竞合模式已经成为一种新的趋势。也
In 2014, the competition in the e-commerce industry entered a new stage. First, Suning announced that it would integrate its own online and offline channels. After that, No. 1 and No. Dangdang announced that they would enter each other’s platform. Then, Tencent, with its stake of 214 million U.S. dollars, A new wave of industrial development has emerged in the commercial sector: from the solo competitive model in the past to the competing model of resource integration today. Why does it produce such a result? In addition, co-opetitive mode will produce the effect of “1 + 1> 2”? Customer experience is the core of competition From the e-commerce industry level of competition, the first round is price competition, The second round of up to the supply chain capabilities, as the current competition, we have seen, competing mode has become a new trend. and also