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当前零售业全渠道是个热门话题,线上线下谁会赢?不受地域、时间和货架空间限制,口碑营销传播影响消费者的购物决策,海量顾客信息助力精准营销,低成本运营等是电子商务的优势;而实体商品的体验性,店员近距离的专业化服务,商品立即可得性,刺激冲动性购买等则是线下零售的优势。海信认为未来线上线下零售将会互补互通,充分利用双方的特有优势,为顾客提供全渠道和不同情景下的购物解决方案。谁
Current retail omni-channel is a hot topic, online and offline who will win? Not subject to geographical, time and shelf space constraints, word of mouth marketing communications affect consumer shopping decisions, massive customer information to help precision marketing, low-cost operations are e-commerce Of the advantages; and the experience of physical goods, staff professional services close range, immediate availability of goods, to stimulate the impulse purchase is the advantage of offline retail. Hisense believes that the future of online and offline retail will complement each other and make full use of the unique advantages of both parties to provide customers with shopping solutions in all channels and in different scenarios. Who