中国人民大学出版社定价:38.00元本书作者基于其丰富的创新管理咨询经验以及创新调研结果,证实只有将创新作为日常经营业务,持续加以管理、评估和实施,才能从创新中真正受益。创新不是为企业锦上添花的元素,而是企业生存和发展之本。要想通过创新获得持续成功,需要掌握七条创新法则:在制定和实施创新战略方面拥有强 Renmin University of China Press Price: RMB 38.00 Based on its rich experience in innovative management consulting and innovative research, the author of this book confirms that innovation can be truly benefited only from the management, evaluation and implementation of innovation as a routine operation. Innovation is not an element of business icing on the cake, but the survival and development of the enterprise. To sustain success through innovation, you need to have seven innovative rules in place: strong in developing and implementing innovative strategies