众筹(crowd funding)是指在互联网上展示、宣传某个项目,引发大众兴趣,让那些愿意支持或参与该项目的人通过“赞助”的方式提供资金,同时获得某种“回报”。相对于传统的融资方式,众筹开放性强、门槛低,能否获得资金也不再以商业价值作为唯一标准。因为它还可以筹人、筹智、筹渠道;收获客户反馈、进行市场验证和数据分析;增加产品曝光,提高品牌知名度。 Crowdfunding refers to the display and promotion of a project on the Internet to generate public interest so that those who are willing to support or participate in the project can provide funding through a “sponsorship” and receive some “return” ". Compared with the traditional way of financing, crowdfunding is open, the threshold is low, and the availability of funds is no longer based on commercial value as the sole criterion. Because it also can raise, intelligence, channeling; harvest customer feedback, market validation and data analysis; increase product exposure, improve brand awareness.