论文部分内容阅读
半岛都市报创刊于1999年8月9日,经过14年发展,现已成为青岛市和山东半岛地区的区域主流媒体。2011年5月19日,山东大众报业集团半岛传媒股份有限公司揭牌,成为山东省首家实现整体股份制改造的大型国有文化企业。半岛传媒将在做大做强传媒主业的基础上,充分利用品牌、渠道、传播等优势,向相关产业渗透发展,拓展创新盈利模式,完善公司治理架构,规范业务管理流程,争做齐鲁传媒第一股,争当全省乃至全国文化体制改
Peninsula Metropolitan Daily was first published on August 9, 1999. After 14 years of development, it has become the mainstream media in Qingdao and the Shandong Peninsula. On May 19, 2011, Shandong Dazhong Newspaper Group Peninsula Media Co., Ltd. was unveiled and became the first large-scale state-owned cultural enterprise in Shandong Province to realize the overall shareholding system reform. On the basis of bigger and stronger media main businesses, Peninsula Media will make full use of advantages of brands, channels and communications to penetrate and develop related industries, expand innovative profit models, improve corporate governance structure, standardize business management processes and strive to become Qilu Media The first unit, strive to become the province and even the country’s cultural system reform