在现代社会生活中,广告已经成了一种非常活跃的因素,它渗透于社会生活的各个领域。它不仅塑造了企业的形象,而且也是产品走向世界的名片。可以夸张地说,没有广告的企业将会被拒于流通领域之外。 在广告宣传所使用的各种艺术手段中,摄影有十分重要的作用。“一图胜千言”正高度概括了这一要点。一件好的广告摄影作品,不单单是企业产品的简单重复,而应是富有情感,有强烈艺术感染力的艺术再现,广告摄 In modern social life, advertising has become a very active factor that permeates every area of ​​social life. It not only shape the corporate image, but also the product to the world of business cards. It can be exaggerated to say that no advertising company will be denied circulation outside the field. Photography is an important part of the variety of art used in advertising. “One picture wins a thousand words” is highly summarized this point. A good advertising photography, not just a simple duplication of business products, but should be full of emotion, a strong artistic appeal of artistic reproduction, advertising photo