报纸、广播、电视、期刊等新闻媒介作为广告业的一支生力军,通过发布广告,对于促进生产、扩大流通、沟通产销、开拓市场、方便人民生活和拓宽国内外市场信息交换渠道,增强我国商品在国际市场上的竞争能力等方面,发挥了前所未有的巨大作用。但是,在新闻媒介发布广告中,也出现了一些问题,突出表现为有的推销假冒伪劣产品,贬低竞争对手, Newspapers such as newspapers, radio, television and periodicals, as a new force in the advertising industry, can help promote the production, expand circulation, communicate and market their products, open up markets, facilitate people's lives and broaden channels of information exchange in domestic and overseas markets, In the international market competitiveness and other aspects, has played an unprecedented tremendous role. However, some problems have also appeared in the advertisements released by the mass media. The outstanding performance is that some companies sell counterfeit and inferior products, belittle their competitors,