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一家小公司从未做过出口业务,他们不知道其它国家的关税、习俗、法律等情况,可他们却要到全球开拓业务——这是不是太冒险了呢? 当你考虑你的公司的发展潜力时,可能有三种基本的方法可以选择,你可以增加生产线,可以提高一般订单的规模,或者是增加订单的数量。三种方法中,最容易的便是靠增加潜在客户的涉及面而增加订单的数量,还有什么方法能比到全球扩展客户更好呢?你可能听到过一些关于进入外国市场,特别是资源有限的小公司要进入外国市场会遇到很多障碍的议论。但依我的经验并不是这样,在蓄电池行业,我们作为一个装液设备生产商,业务量从1988年的159000美元到1992年上长到近600万美元,几乎是我们销售总额的一半,及我们的全部增长额。我们是在没有国际专业知识的情况
A small company has never done any export business. They do not know the customs, customs, laws, etc. of other countries, but they want to expand their business globally. Is this not too risky? When you consider the development of your company When there is potential, there are probably three basic methods to choose from. You can increase production lines, increase the size of general orders, or increase the number of orders. Of the three methods, the easiest one is to increase the number of orders by increasing the potential customers’ involvement. Is there any other way to expand customers better than globally? You may have heard about entering foreign markets, especially Small companies with limited resources will have many obstacles to enter the foreign market. But in my experience is not the case, in the battery industry, as a liquid-filled equipment manufacturer, our business volume grew from US$159,000 in 1988 to nearly US$6 million in 1992, which is almost half of our total sales. Our total growth. We are in the absence of international expertise