随着全球经济一体化进程的加快,资讯科技技术发展特别是英特网技术的出现与广泛应用,人类社会将从过去的工业经济时代进入到电子商务时代。电子商务时代是一个“以顾客为中心”的时代,它要求企业的市场营销工作必须围绕这个中心来进行。它是商业的新模式。各行业的企业都将通过网络连接在一起,使得各种现实与虚拟的合作都成为可能。它的产生和迅速发展对市场营销产生了深刻而重要的影响。 With the acceleration of global economic integration, the emergence and widespread application of the development of information technology and technology, especially the Internet technology, the human society will enter the era of electronic commerce from the past industrial economy. E-commerce era is a “customer-centric ” era, which requires business marketing work must be carried out around this center. It is a new business model. All industries and enterprises will be connected through the Internet, making a variety of real and virtual cooperation are possible. Its emergence and rapid development have had a profound and important impact on marketing.