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1.数字出版:中国传统出版社的挑战随着经济全球化和知识信息化的发展,数字化已经成为了出版产业的发展方向。依据美国知名的出版技术顾问AndrewTribute的研究,目前全球电子书销量每月约40万本,并以5%～7%的成长率增加,预测到2010年,数字数据将与纸本数据平分秋色。①近两年里,欧美大型的出版集团经过一系列的兼并和重组正迅速完成向数字出版时代跨越,不少大型出版集团的数字出版收益占总收益的50%以上。②
1. Digital Publishing: The Challenge of Chinese Traditional Publishing House With the development of economic globalization and knowledge informatization, digitization has become the development direction of the publishing industry. According to the study of Andrew Tribeute, a well-known publishing technology consultant in the United States, the current global sales volume of e-books is about 400,000 a month, with a growth rate of 5% to 7%. It is predicted that by 2010 digital data will be equal to the paper-based data. In the past two years, large-scale publishing groups in Europe and the United States have rapidly completed their leap toward digital publishing through a series of mergers and acquisitions. More than 50% of the total revenue of many large publishing groups has been reported. ②