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中国媒体广告经营不断前行,2004年电视媒体广告经营较上一年度增长14．1％。作为传统媒体的电视台,从中央电视台、省级电视台到城市电视台,广告创收反映了其经营的走向。中国广告协会电视委员会所作的《2004年电视台广告创收数字统计》为本次报告分析提供了基础支持,通过这些数字可以比较深入地分析出中国电视台广告经营的态势。本报告主要从2004年电视台整体广告经营和省级台、城市台几个层面深入分析,从纵向和横向以及交叉的角度总结特点,提出建议,展望未来,旨在给中国电视界同仁提供一种帮助,同时也关注中国广告业的发展,使媒体与广告之间亲密了解。
Chinese media advertising continued to move forward. In 2004, the television media advertising business grew by 14.1% over the previous year. As a traditional media television station, from the CCTV, provincial level television station to the city television station, advertising revenue reflects its management trend. China Television Association Committee made the “TV station in 2004, revenue-generating digital statistics” for the report provides the basic analysis of the analysis, these figures can be more in-depth analysis of the situation of Chinese television advertising. This report mainly analyzes the overall advertising operation of the television station in 2004 and the provincial-level Taiwan and Taiwan cities, summarizes the characteristics from vertical and horizontal and cross-cutting perspectives, puts forward suggestions and looks forward to the future, aiming to provide the Chinese television community with a Help, but also pay attention to the development of China’s advertising industry, so that the media and advertising intimate understanding.