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晋商的研究与争鸣,越来越深刻。山西品牌如何更多地走向全国继而走向国际,是山西每一个企业需要思考和探索的。《人人健康》在关怀个体的身体健康与心灵健康之余,致力于拓展大的健康文化。走访了若干企业家的成长之路,观析了企业家的心智成长历程,综合了企业的发展现状,我们发现:企业的健康成长,原来与企业家心智的成熟有着直接的关系。当企业家缺乏健康的经营理念和健康的竞争心态,缺乏长远的战略眼光,缺乏清醒的客观审视分析能力,即使这个企业采用了先进的管理手段和方法,也不会走得更强更稳健,当然谈不上品牌的百年基业。如同我们解决心理问题,遇到咨询者为某件事而困顿的时候,他的焦虑和失败的决策,并不是仅仅来源于这一件事,而是来自很深远的一段成长经历。好的咨询师会让他回到那段经历当中,把纠缠在其间的矛盾和挣扎解决掉,才可以反过头来解决好目前的困顿。企业也是一样的。观念决定出路的前提是要有健康的起点,在企业陷入瓶颈期的时候,才能顺利过渡。既然企业家的思想成长如此重要,也就可以说,企业也就是企业家思想物化的再现,恒久品牌的溯源,要从健康的发展观谈起。感谢《观念突围品牌智胜·晋商品牌文化发展高峰论坛》提供机会,山西培训联盟王汀秘书长(本论坛主要策划人之一)安排,《人人健康》独家专访了省市领导、国内外顶尖专家和学者,在官产学的立体氛围中,畅享一份盛宴。
The research and contention of Shanxi Merchants has become more and more profound. How the Shanxi brand goes to the country more and then to the international, is every company in Shanxi needs to think and explore. “Everyone’s Health” is devoted to developing a large health culture while caring for the individual’s physical and mental health. Visited the growth path of several entrepreneurs, observed the entrepreneur’s mental growth process, and integrated the development status of the company. We found that: The healthy growth of enterprises has a direct relationship with the maturity of the entrepreneurial mind. When entrepreneurs lack healthy business ideas and healthy competition mentality, lack long-term strategic vision, and lack clear-headed and objective analysis and analysis capabilities, even if the company adopts advanced management methods and methods, it will not go stronger and more stable. Of course, the brand’s century-old foundation cannot be mentioned. As we solve the psychological problem, when the counselor is struggling for something, his anxiety and failure to make decisions, not just from this thing, but from a very far-reaching growth experience. A good consultant will allow him to return to that experience and solve the conflicts and struggles that have been entwined before he can resolve the current difficulties. The same is true of companies. The premise of the idea to determine the way out is to have a healthy starting point. When the company is in a bottleneck period, it can only be a smooth transition. Since the growth of entrepreneurial ideas is so important, it can be said that enterprises are also the representation of the entrepreneurialization of entrepreneurial ideas, and the traceability of permanent brands must start with a healthy concept of development. Thanks to the opportunity of the “Thinking Breakthrough Brand Zhisheng·Zhen Merchant Brand Culture Development Summit Forum”, the Secretary-General of the Shanxi Training Federation Wang Ting (one of the main planners of this forum) arranged, “Everyone’s Health” exclusively interviewed provincial and municipal leaders, and domestic Top foreign experts and scholars enjoy a feast in the three-dimensional atmosphere of government-academia production.