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我今天想说的就是十大秘招赢得业务和客户的心。能提升销售的广告,一般有十个共同点:第一是要有创意。我们分析了世界各地实效奖和创意奖的案例,发现有效但没有得到创意奖的广告案例比参赛案例的平均效果高出60%。又有创意又有实效的案例比普通案例的效果是高出11倍。创意不是为了好玩,不是为了有趣,好的广告传播运动是带有商业目标的创意,一切为了销售,能卖产品的广告运动才是好的广告运动,不然就是广告主花钱
Today I want to say is that the top ten secret trick to win business and customer heart. There are ten things in common to improve sales: The first is creativity. We analyzed cases of PACT and Creative Prizes around the world and found that effective, but not creative, awards were 60% more effective than participating cases. There are also creative and effective cases than the average case effect is 11 times higher. Creative is not for fun, not for fun, good advertising campaign is a creative business idea, all for sales, advertising campaign to sell products is a good advertising campaign, or is advertisers spend money