企业构筑自身战略计划的基本目的是建立引导企业实现经营目标所适合的战略。这些经营目标包括收入、赢利能力、市场份额、生产率、客户和员工满意度、企业形象提升等指标。笔者将企业制订战略计划的经典步骤分解为以下6步:描述企业使命、经营范围、近期和远期目标;分析企业的外部环境(如市场、技术发展趋势、竞争动态等),以及由此带来的机会和威胁;对企业可用资源(人力资 The basic purpose of the enterprise to build its own strategic plan is to establish a strategy suitable for guiding the business to achieve its business objectives. These business objectives include revenue, profitability, market share, productivity, customer and employee satisfaction, corporate image enhancement and other indicators. The author breaks down the classic steps of a company's strategic plan into six steps: Describe the company's mission, business scope, immediate and long-term goals; analyze the external environment of the business (such as markets, technology trends, competition dynamics, etc.) The opportunities and threats come; The resources available to businesses (human resources