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中央电视台作为中国的国家电视台,是我国电视传媒业的超级航空母舰。权威性强、覆盖面大,收视率高,是党心民心上传下达的强势通道,也是企业树品牌、打市场的强力助手。位于国家主步页道CCTV-1的招标段,是中国产业界不可或缺的战友,在扶植民族产业、塑造民族品牌方面立下了赫赫战功。大众传媒的制高点,国家级的传播平台晚间的19:00-20:00,电视开机率最高,全家人共同收看节目,是电视台寸土不让的战略要地,也是广告主打品牌、做市场的兵家必争之地。
CCTV, as China’s state television station, is the super-aircraft carrier of China’s television media industry. Strong authority, coverage, high ratings, is the heart of the public uploaded a strong channel, but also corporate tree brand, a powerful assault on the market. CCTV-1, which is located on the national main road page, is an indispensable comrade-in-arms of the Chinese industry and has made a fantastic victory in building its national industry and shaping a national brand. The commanding height of the mass media, the state-level communication platform at 19: 00-20: 00 evening, the highest rate of television, the whole family to watch the program, is not a strategic place for television stations, but also advertisers play brand, the market’s military Battleground.