我国加入 WTO 后,国外巨额资金迅速进入中国轿车市场,参入和控制汽车流通领域的竞争,汽车销售领域的竞争将更具激烈性和对抗性。而销售渠道作为企业最重要的资源之一,其不稳定性对企业的经营效率、竞争力和经营安全形成的局限和威胁是显而易见的。尤其中国当前轿车营销渠道的建设过程中 After China’s accession to the WTO, huge amounts of foreign funds rapidly enter the Chinese car market, participate in and control the competition in the field of automobile circulation, and the competition in the field of car sales will be even more intense and confrontational. As one of the most important resources of an enterprise, the sales channel is obvious and the instability poses the limitation and threat to the enterprise’s operational efficiency, competitiveness and operational safety. In particular, China’s current car sales channel construction process