众所周知,广播、电视、网络,以其速度快捷、立体展示、信息海量、互动聚集等优势,对报纸形成了巨大的冲击,这是毋庸置疑的事实。作为报纸应发挥传统优势,准确定位,从海量信息中选择、整合、加工、解读,做到专注、专业和深度,这才是正道。许多媒体的知名专栏之所以深受大众喜爱,最重要的是这些栏目有着大众喜闻乐见、最想获取的信息。事实也证明,常州日报“记者追踪”、“民声调查”等栏目近年来能得到受众的欢迎和喜爱,一个重要的因素是依托读者来信、来电等诉求,抓住了读者普遍关心的热点、难点等问题, As we all know, radio, television and the Internet have exerted tremendous impact on the newspapers by virtue of their rapid speed, three-dimensional display, vast amounts of information and interactive gathering. This is a fact undoubtedly. As newspapers, they should give play to the traditional advantages and accurately locate them. They should select, integrate, process, interpret, and concentrate, profession and depth from the vast amount of information. This is the right way. The reason why many well-known media columns are popular with the public, the most important is that these sections have the public favorite, the most want to get the information. Facts have proved that Changzhou Daily News “reporter tracking ”, “voice survey ” and other columns in recent years to get the audience’s welcome and love, an important factor is relying on readers letters, calls and other demands, to seize the readers generally Concerned about the hot spots, difficulties and other issues,