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进入数字全媒体时代,新媒体的市场格局正在逐步成型。为应对各种新型媒体所带来的立体化冲击,受众的“视觉感官体验”已俨然成为传统电视媒体产业的重要砝码。而电视传播以数字化为引领,尤其是高清、超高清技术的出现,更给传统电视节目制作管理体系带来全面挑战。无疑,现阶段各工种“散点式”管理、各自为政的传统电视节目制作流程与管理模式,已无法满足新技术对节目制作质量与高速响应的要求。要实现对电视荧屏视觉形象整体效
Into the digital media era, the market structure of new media is gradually forming. In order to cope with the stereoscopic impact brought about by various new media, the “visual sensory experience” of the audience has become an important weight in the traditional television media industry. The digital television as the leading television transmission, especially high-definition, ultra-high-definition technology, but also to the traditional television program production management system to bring overall challenges. Undoubtedly, at this stage, the traditional TV program production process and management mode of various types of jobs and scattered management have failed to meet the requirements of new technology for program production quality and high-speed response. To achieve the overall effect of the TV screen visual image