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这些年,随着新闻改革不断深入发展,新闻媒体遵循“三贴近”的原则,尤其是党报媒体着力改进办报思路,办报质量有了一定的提高。但实事求是地讲,眼下还存在“三多现象”:政务报道多,工作报道多,一厂一村一店一校报道多。由于这些报道缺乏有效的新闻信息,真正有“看点”的却不多。究其原因,不是党报媒体缺乏新闻信息资源,而是刊登的新闻缺乏能争抢受众眼球的有效信息。判断所传播的信息有效无效,新闻传播学的专家教
In recent years, with the continuous deepening of news reform, the news media have followed the principle of “three closer to each other”. In particular, the media in the party newspaper has made every effort to improve the idea of running newspapers and the quality of newspapers and periodicals has been somewhat improved. However, seeking truth from facts, there are still “three more phenomena”: there are many government affairs reports and many job reports. One factory, one village and one school and one school reported more. Due to the lack of effective news and information on these reports, there are not many “Aspect”. The reason is not that the media in the party newspaper lacks the news and information resources, but the published news lacks effective information that can compete for the audience’s attention. Judge the effective dissemination of information invalid, journalism and communication experts teach