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面对蓬勃发展的中国电视业,相对于有着重构节目形态之功的“观众流”理论,我们似乎可以从越来越多的事件、活动营销等特别编排中看到“播出季”模式的影子。
In the face of the booming Chinese TV industry, it seems that we can see the “airing season” model from more and more events, event marketing and other special arrangements relative to the “audience flow” theory that has the function of reconstructing programs Shadow