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面对中国经济环境的波动和日益复杂,中国企业的营销变革不能是“小步慢走”的改进之举,而应当是思想理念的“巅覆式”创新,是营销模式的“跨越式”变革。
In the face of the volatility and increasingly complex economic environment in China, the marketing reform of Chinese enterprises can not be an improvement of “small steps”, but should be the ideological concept of “innovation” and the marketing model “Leap-forward ” change.