近年来,中国电视媒体的格局发生了深刻的变化。2004年,在系列广电令的强力调控下,中国电视媒体开始脱离粗放经营的模式,走上了提升品质,提升核心竞争力的健康发展道路。在这种背景下,CCTV-1再次进行革命性的大改版,央视其他专业频道也将配合一套的新版面陆续改版,这必将对2005年电视媒体的发展以及央视广告经营产生重大影响。 In recent years, profound changes have taken place in the pattern of China’s television media. In 2004, with the vigorous regulation of the series of radio and television orders, the Chinese television media began to break away from the mode of extensive operation and embarked on a sound path of development that improved quality and enhanced its core competitiveness. In this context, CCTV-1 again a major revision, CCTV other professional channels will also be completed with a new version of the revised version, which is bound to 2005 television media development and CCTV advertising business have a significant impact.