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菲利普·科特勒(Philip Kotler)是现代营销的集大成者,被誉为“现代营销学之父”。他几乎成了营销学的同义词一一其经典著作《营销管理》一书已经成为包括中国在内的全球各国商学院首选的营销教材,其本人也被公认为“20世纪50位最佳管理大师之一”。科特勒致力于营销战略与规划、营销组织、国际市场营销及社会营销的研究,其最新研究领域包括高科技市场营销,城市、地区及国家竞争优势研究等。科特勒大约在10年前推出的《营销大未来》(原名《社会营销》)一书将营销理念从生产观念、产品观念、营销观念最
Philip Kotler is a modern marketing guru, known as the “father of modern marketing.” He almost became synonymous with marketing one of his classic book “Marketing Management” has become the preferred marketing materials in business schools around the world, including China, itself is also recognized as “the 50 best management guru in the 20th century one”. Kotler is committed to marketing strategy and planning, marketing organization, international marketing and social marketing research, the latest research areas include high-tech marketing, city, regional and national competitive advantage research. Kotler introduced “Big Future Marketing” (formerly known as “Social Marketing”) about 10 years ago, shifting marketing concepts from production concepts, product concepts, marketing concepts