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本文分析盛泽镇住宅建设公司近年来开发商品房以及运用市场营销组合理论，在竞争中扩大市场份额的做法，向读者揭示了该公司以顾客为中心制订营销规划，落实具体措施，达到预期的营销效果。本文强调了树立企业形象的重要性，产品质量和优质服务就是企业形象的具体体现，是市场营销成功之奥妙。
This article analyzes the housing construction company in Shengze Town in recent years the development of commercial real estate and the use of marketing mix theory to expand market share in the competition approach to the reader revealed the company to customers as the center to develop marketing plans to implement specific measures to achieve the desired marketing effect. This article emphasizes the importance of establishing a corporate image. Product quality and service are the embodiment of corporate image and the marvel of marketing success.