我们大多数人都认同创新是成长的关键途径。问题是如何创新?许多企业依靠突发机遇。也就是说,他们指望某个人提出产品或服务方面的点子,然后从中获利。然而有些时候,企业必须发掘比以往更多的创意,并先于竞争对手将创意化为切实可行的产品与服务。此时,企业便不能再依靠机缘巧合了。我们需要可持续、可重复的创新方法。 Most of us agree that innovation is a key way to grow. The question is how to innovate? Many companies rely on unexpected opportunities. In other words, they expect someone to come up with ideas for a product or service and then profit from it. However, there are times when companies must unveil more ideas than ever before and turn ideas into compelling products and services prior to competitors. At this point, businesses can no longer rely on chance. We need a sustainable, repeatable and innovative approach.