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在新的市场环境和传播模式的背景之下,广告行业在遵循了30多年的传统定位之后,必然会面临新的考量和定义。新的定位也必然导致广告公司在服务模式上的转变。这是对于中国广告业的发展,尤其是产业链条的价值导向必将产生根本性的影响。广告公司新的服务模式也必将进一步促进中国广告业的持续性发展。由此可见,2010,中国广告的变革时代即将来临!所有的广告公司都将经历这场变革所带来的冲击和荡涤。变,真的已经成为一个不变的主题。
In the context of the new market environment and communication mode, the advertising industry is bound to face new considerations and definitions after following more than 30 years of traditional positioning. New positioning will inevitably lead to advertising companies in the service model changes. This is bound to have a fundamental impact on the development of China’s advertising industry, especially the value orientation of the industrial chain. The advertising company’s new service model will also further promote the sustainable development of China’s advertising industry. Thus, in 2010, China’s advertising era of change is approaching! All advertising companies will experience the impact of this change and clean up. Change has really become a constant theme.