营销,如果用一个不太准确但最为我们熟悉的词来代替的话,那就是销售。因此从企业角度来看,营销工作的直接目的便是实现销售,将实物形态的产品转变为货币形态的金钱。企业的一切生产经营活动都是围绕这一目的展开的,营销只是更直接地与产品的销售联系在一起。在市场经济体制下,实现实物 Marketing, if replaced with a less accurate but most familiar word, is sales. From a business perspective, therefore, the direct purpose of marketing is to achieve sales, and to convert products in physical form into money in money form. All production and business activities of the company are carried out around this purpose. Marketing is only more directly linked with the sales of products. In the market economy system, realize the real thing