名牌管理,是一种经济资源,一种特殊的生产力。根据国内外专家分析,企业经济效益60%左右是加强经济管理而得,30%左右是靠科技进步而得,10%左右是资金、物质投入而得。作为名牌是经过长期各方面的累积,而不是靠“泡沫”名牌取得的。企业的经营与管理是一个复杂的系统工程,影响成功的因 Brand management, is an economic resource, a special productivity. According to the analysis of experts both at home and abroad, about 60% of the economic benefits of enterprises are derived from strengthening economic management, about 30% are derived from scientific and technological progress, and about 10% are from capital and material inputs. As a brand name is accumulated over a long period of time, rather than rely on the “bubble” brand made. Business management and management is a complex system engineering, the cause of success