中国汽车营销渠道经历数次变革,由单一化逐渐向多元化演变。面对潜力巨大的二三级乃至四五级市场,厂家和经销商都无法克制自己的冲动,新一轮渠道扩张开始了。1978年以前计划经济体制下国家统一控制分配流通时期>>>中央与地方政府控制汽车的生产节与流通环节>>>汽车厂商没有自主生产经营的权利,没有自有的营销渠道 China’s automobile marketing channels have undergone several changes, from single to multi-phased evolution. Faced with huge potential of 23 or even 45 markets, manufacturers and distributors are unable to restrain their own impulses, a new round of channel expansion began. Before 1978, under the unified planned economy under the control of the distribution of circulation >>> Central and local governments control the production of cars and circulation >>> Automobile manufacturers do not own the right to produce and manage, there is no own marketing channels