相信很多人都看过并记得 ABSOLUT 伏特加酒的广告,尤其是它的平面广告作品。无论在这个世界的哪个角落,当人们见到 ABSOLUT 的广告时,很自然的反应,应该说潜意识里就会不自觉地问自己,这次又有什么新花样?他们又做了些什么出来呢?或许每个从事广告行业的人都曾梦想能创造出如 ABSOLUT般的传奇作品,而很多客户,不管是卖鞋的,卖软件的还是卖糖果的,也都曾经不止一次地问过自己的广告代理公司同一个问题,那就是“能创作一套像 ABSOLUT 一样的平面广告吗?”确实,在人们眼里,ABSOLUT 伏特加绝无仅有的产品设计似乎正是其成功之所在。多少年来,围绕着它那经典的瓶子形状,ABSOLUT 不仅仅在酿造着世界上最纯净的伏特加酒供人们享用,更以其绝妙机灵的想法酿造着意味深长的平面广告作品,让我们的眼睛在静静的享受中陷入另一种迷醉。可以说,ABSOLUT 的成功是果断的大胆加上持之以恒的坚持的结晶。在这个过程中,客户和广告代理公司之间坚决的信任和无间的合 I believe many people have seen and remember ABSOLUT Vodka ads, especially its print ads. No matter where in this world, when people see the advertisement of ABSOLUT, it is natural to react. You should say subconsciously and ask yourself unconsciously. What’s new at this time? What have they done? Perhaps every person in the advertising industry has dreamed of creating an ABSOLUT-like work, and many of its clients, whether selling shoes, selling software or selling sweets, have asked themselves more than once The same problem with advertising agencies is that “can we create a print ad like ABSOLUT?” Indeed, the unique product design of ABSOLUT vodka seems to be exactly where its success lies. For many years, around its classic bottle shape, ABSOLUT not only makes the purest vodka in the world for the enjoyment of people, but also uses its wonderful and clever ideas to make meaningful print ads, making our eyes on Quiet enjoyment into another intoxicated. It can be said that the success of ABSOLUT is decisive bold combined with perseverance of the crystallization. In this process, the client and advertising agencies firm trust and cooperation between