时下,争创名牌、追求名牌效应已成为企业跻身市场大舞台的主攻方向。由于名牌在消费者心目中的特珠地位,企业可以不断提高产品的档次,获得较高的效益。但如果认为名牌就该高档高价,不顾广大民众的消费水平,一味求高,价格令人咋舌,则必然会失去众多的消费者,空有其名而无市场,更谈不上效益了。名牌产品如何在激烈的市场竞争中立于不败之地呢?广东南海市官窑华昌鞋业有限公司采取的是实施“民牌战 Nowadays, striving for brand names and pursuing brand-name effects have become the main direction for companies to enter the big stage of the market. Due to the special pearl status of brand name in the minds of consumers, companies can continuously improve the grade of products and obtain higher benefits. However, if one thinks that brand names should be high-priced and high-priced, disregarding the general public’s consumption levels, and blindly demanding high prices, the price will be astounding, and it will inevitably lead to the loss of many consumers. There will be no name but no market, let alone benefit. How can brand-name products be invincible in the fierce market competition? Nanhai Guanhai Huachang Footwear Co., Ltd. is adopting the implementation of the ”People’s War