网络推动下的传媒变革变革与融合是我们这个时代的关键词。在传播技术革命、市场化改革、全球化进程三股主要力量冲击下,传媒行业与这个时代一起经历着剧变,传媒已经迅速由信息与观点的发布者转型为多元意见的平台与对话组织者。媒介与媒体集团的融合探索,从追求收视率、发行量、PV、点击率为目标的规模经济向范围经济与品牌经济演进,围绕人们的生活圈、工作圈、 The Transformation and Integration of the Media Driven by the Internet are the Key Words of Our Time. Under the impact of the three main forces of the dissemination of technological revolution, marketization and globalization, the media industry underwent dramatic changes with this era. The media has rapidly transformed itself from a publisher of information and opinions into a platform for multi-dimensional opinions and a dialogue organizer. Media and media groups to explore the integration, from the pursuit of ratings, circulation, PV, click-through rate as the goal of economies of scale to the economy and brand economy evolution around the people’s lives, work circles,