市场如战场,竞争激烈的市场“商战”,不仅是“质量战“、“价格战”、“服务战”,更重要的是“人战”。同样的产品,在有些营销人员手里可能是畅销品,在有些营销人员手里也可能是平销品,甚至是滞销品,胜负往往取决于营销人员的素质。据报载:上海某电子厂与哈尔滨某电子厂都是国家生产示波器的定点厂,无论是规模,还是技术力量都差不多,但是在效益上却相差悬殊。上海厂产品供不应求,年实现利润七、八百 Markets such as battlefields and fiercely competitive market “commercial warfare” are not only “quality warfare”, “price warfare” and “service warfare”, but more importantly “human warfare”. The same product may be a best-seller in the hands of some marketers. In some marketers, it may be a flat product or even a slow-moving product. The outcome depends on the quality of the marketing staff. According to the report, an electronics factory in Shanghai and an electronics factory in Harbin are designated factories for producing oscilloscopes in the country. Both the scale and technical power are similar, but there is a huge difference in efficiency. Shanghai factory products in short supply, annual profits seven or eight hundred