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现代营销的成功源于两个基本点:一是顾客需要的不断满足;二是企业各种资源的优化组合。因此,全面正确地理解营销,并运用系统相关性、整体性以及软系统方法论等原理构建起营销的保证系统,将有助于全面提高企业的营销水平。一、营销保证系统的结构模式系统方法在市场营销的作用应表现在:1.向管理者提供一个系统运行的整体框架;2.帮助管理者发现具体情势中的组分以及它们之间的关系;3.提供一个分析、规划和控制给
The success of modern marketing stems from two basic points: one is the constant satisfaction of customer needs; the second is the optimization of various resources of the company. Therefore, a comprehensive and correct understanding of marketing, and the use of system relevancy, integrity and soft system methodology, etc. to build a marketing assurance system will help improve the overall marketing of the company. First, the structural model of the marketing assurance system The role of the system approach in marketing should be as follows: 1. To provide managers with an overall framework for the operation of the system; 2. To help managers identify the components of the specific situation and the relationship between them ;3. Provide an analysis, planning and control to