内容产品多元化,营销管理也要多元化伴随着报业信息化建设的全面推进,报社经营管理也在向着“以客户和市场”为中心转变,而实际上这种转变正是报社为适应新的时代发展而作出的必然选择。回顾报社经营模式的演变过程。长期以来,传统报纸的经营模式主要是停留在以内容资源为中心的营销上。报纸作为内容的一种展现形式,通过其所包含的内容来吸引受众,当受众数量发展到一定程度之后,报纸便可以通过广告来赢取利润。实际上,如果从报社拥有的各种资源来看,那么这 Diversification of content products and diversification of marketing management Along with the comprehensive promotion of newspaper information construction, the operation and management of newspaper companies are also shifting toward “customer and market”, and in fact this change is exactly what newspapers Adapt to the new development of the times and made the inevitable choice. Review the evolution of newspaper business model. For a long time, the traditional mode of operation of the newspaper is mainly to stay in the content-based marketing. As an expression of content, newspaper attracts the audience through the content it contains. After the audience reaches a certain extent, the newspaper can make profits through advertising. In fact, if you look at the various resources owned by the newspaper, then