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自汉字信息化以来,数码文本在商业力量的驱动下对大众视觉形成全面覆盖,并在认知与思维方式上产生深刻影响。从图像学与视觉文化的研究视域对汉字的信息化图像进行阐释,可见其精英隐喻消解与重建的过程。从权力隐喻的角度看,汉字已不再体现为权力的垂直关系,而促成了焦虑、风险与消极认同的个体情感。汉字工具性与艺术性统一的特征理应成为媒体主动控制的手段,以及工具理性与价值理性微观层面的整合路径,从而应对当前的人文危机与生态危机。
Since the informatization of Chinese characters, digital texts have formed a complete coverage of the public’s visuals driven by commercial forces and have a profound impact on the ways of cognition and thinking. From the research perspective of imageology and visual culture, this paper analyzes the informative images of Chinese characters, showing the process of digestion and reconstruction of the elite metaphors. From the perspective of power metaphor, Chinese characters are no longer reflected in the vertical relationship of power, but contribute to the individual emotions of anxiety, risk and negative identity. The combination of the instrumental and the artistic unity of Chinese characters should be the means of active media control and the integration path of instrumental rationality and value rationality in order to deal with the current humanistic crisis and ecological crisis.