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想方设法将最先进的数字信息技术加工和包装起来,转化为现实生活中的快乐,这就是BenQ当前和今后的品牌追求目标。明基BenQ一方面将传统的生产线进行积极的调整,为它们不断添注着“快乐”的元素,例如深受市场欢迎的液晶显示器FP591打破陈规所做的创新工艺设计;另一方面为新拓展的生产线一开始就赋予了浓厚的快乐色彩,其中Jovbook自从2003年1月诞生以来,就成为明基BenQ新的快乐代言人。
Finding ways to process and package state-of-the-art digital information technology into real-life happiness is BenQ’s current and future brand ambitions. BenQ BenQ on the one hand the traditional production line to make positive adjustments, as they continue to add the “happy” elements, such as by the popular FP591 liquid crystal display to break the stereotypes of innovative technology design; the other hand, for the newly expanded The production line has given a strong happy color from the very beginning, with Jovbook becoming the new happy endorsement for BenQ since its inception in January 2003.