品牌忠诚度建设是品牌构建的重要环节,是决定品牌生存和发展的关键要素。该课题研究范围涉及易经、品牌、CPM三个领域,属于跨学科的创新型研究。该研究主要采用归纳、演绎等方法,提出和构建了全新的品牌忠诚度理念与模式,从全新的视角审视了品牌。力图为品牌忠诚度建设开拓一条以东方哲学经典著作《易经》为基础构建的,有别于传统品牌理论的中国的品牌管理道路。 Brand loyalty building is an important part of brand building, is to determine the key elements of brand survival and development. The subject of the study involves the three areas of I Ching, brand, CPM, and belongs to an interdisciplinary and innovative research. The research mainly adopts induction, deduction and other methods, puts forward and constructs a brand new concept and mode of brand loyalty, and examines the brand from a completely new perspective. Trying hard to open up a road of brand management in China that is based on the classics of the Eastern philosophies, the Book of Changes, which is different from the traditional brand theory for brand loyalty construction.