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本文在考虑了顾客对产品的需求受产品自身价格和替代品价格影响的情况下,针对替代品的销售建立了定价决策模型,得到了销售替代品企业的最优定价策略,并通过算例分析了参数变化对最优策略的影响。
In this paper, considering the customer’s demand for products affected by the price of the product itself and the price of the substitute, a pricing decision model is established for the sales of the substitute and the optimal pricing strategy for the sales of the substitute enterprise is obtained. The effect of parameter change on the optimal strategy.