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随着当前社会经济水平不断发展,社会上对于油气资源也有着越来越大的要求,在这种大背景下,成品油销售企业也越来越越多,并且得到越来越快的发展。在当前成品油销售企业发展过程中,为能够获得更大销售额,增加企业效益,十分必要的一个方面就是应当选择合理营销策略,从而使销售出更多产品。本文就成品油销售企业营销策略进行分析,从而为更好进行成品油营造提供一定指导。
With the continuous development of the current social and economic level, there is also an ever-increasing demand for oil and gas resources in the society. Under such background, more and more oil product sales enterprises are being developed and enjoying faster and faster development. In the current process of the development of oil products sales enterprises, one of the most necessary aspects to obtain more sales and increase the profits of enterprises is to choose a reasonable marketing strategy so that more products can be sold. This article analyzes the marketing strategies of the refined oil sales enterprises, so as to provide some guidance for better oil product construction.