中国不断增长的年轻富裕一代以及创意专业人士推动了休闲咖啡餐饮文化的普及,并迅速的将咖啡相关的消费转变成一个极具竞争性的行业。在这个市场中,协调亚洲接受了为Gaga鲜语餐饮品牌重新设计形象的任务和挑战,这是一个以年轻,新鲜,现代以及时尚前沿的品牌形象同众多竞争者区分开来的品牌。协调亚洲通过体现出Gaga鲜语成功的精华部分营造出一种模糊了室内与室外界限的一体式空间的环境。新的室内设计主要概念是“模糊边界”——达到令人身心愉悦的空间感和对过路游人的强烈吸引效果。通过定制的天花板木饰板装置,仿 China’s growing young and wealthy generation and creative professionals have promoted the popularity of casual coffee and catering culture and quickly transformed coffee-related consumption into a highly competitive industry. In this market, Coordinating Asia has accepted the task and challenge of re-designing the image for the Gaga restaurant, which is a brand that distinguishes itself from many competitors with a young, fresh, modern and fashionable cutting-edge brand image. Coordinating Asia creates the environment of a one-piece space that blurs the boundaries between indoor and outdoor by embodying the essence of Gaga’s success. The main concept of the new interior design is “fuzzy borders” - to achieve a sense of space for physical and psychological pleasure and a strong attraction for passing tourists. Through customized ceiling wood trim device, imitation