2013年元旦,最让人大跌眼镜的一件事,当数《人在途之泰囧》成为首部票房突破10亿元的国产电影。正如业内人士分析的那样,好的剧本、对上映时间的准确把握,再加上观众对笑的饥渴,促使《泰囧》这部投资不到3600万元的电影,成为小成本大票房的典范。由此,笔者联想到,近年来邮政企业开办的一些新业务。这些业务在市场拓展的过程中,虽然花了大量的人力、财力和物力,但用户却并不买账,市场反响平淡、效益不佳,可谓“太囧”。 New Year’s Day in 2013, the most eye-popping thing, when the number of “people in the way embarrassed” to become the first box office exceeded 1 billion yuan of domestic movies. As the analysis of the industry, a good script, accurate grasp of the release time, coupled with the thirst for laughter of the audience, prompting “Thai embarrassing” investment of less than 36 million film, a small box office costs model. As a result, I think of some new businesses run by postal enterprises in recent years. These businesses in the market expansion process, although spent a lot of manpower, financial resources and material resources, but users do not buy it, the market is flat, ineffective, can be described as “too embarrassed ”.